[tc_dropcap] An unexpected consequence of our love apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities discovered. That is why the app install ad has become the lifeblood of the mobile platform business.[/tc_dropcap]
Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.
Lured by billions in app install ad spend per quarter and hoping to grow that pie, Facebook, Twitter, and Google have stepped up. But to win those dollars, they have to buddy up to developers.
Facebook and Twitter really have…
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