Cloud hosting services and the future of lock-in

Gigaom

For a software product, identifying a product–market fit, getting to market, and then scaling to meet business demands needs to happen instantaneously. Time is still money and we’re now thinking in terms of dozens of deploys per day that need to happen. Optimizing your time and staying focused on your core product is essential for your business and your customers.

With that increased need for moving fast, many teams started using the cloud to get a large infrastructure off the ground quickly. But those cloud services, and especially the latest iteration of services built on top of the cloud, can lead to a level of lock-in that many teams aren’t looking for.

Cloud revolution, service evolution

Over the past few years, cloud and virtualization have revolutionized how we build applications and the speed with which we can build them. These innovations have leveled the playing field and enabled small development teams…

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