If you look across the space of consumer Internet services and physical sensors, people are producing more data than ever before, which is being used to make all kinds of insurance more granular and accurate according to individual risk.
Zendrive, a company backed by First Round Capital, BMW i Ventures and Bill Ford’s Fontinalis Partners is partnering with Guild to create a new kind of auto-insurance targeted at drivers using on-demand platforms like Uber and Lyft. They’re using live data produced by smartphones to tell whether drivers are consistent at following speeding laws and are paying attention to the road.
“We use sensor data from the phone so that we know when someone is regularly speeding above posted limit, whether they are keeping enough distance or tailgating or whether they’re accelerating and breaking very often,” said Jonathan Matus, the company’s CEO, who previously worked at Facebook.
Zendrive’s product gives…
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